Data & healthcare
For a big data analytics healthcare client we developed a set of tools that examined the complex interactions between thousands of genes in numerous contexts. The results discovered new areas of research interest and gave new understandings of what personalized therapies may work best.
People want more than a presentation of data. They need to understand it and be able to use it. The challenge is recognizing that each person has unique needs.
We develop creative and innovative tools that enable each user to create their own paths through the information. The result is that each person makes their own discoveries and gains personal insights.
A magical compass with which to explore and discover
The startup MoodLogic was creating a new way for people to discover music. They had a big and complex set of data, but no intuitive or understandable way for the casual listener to use it. After a deeply collaborative research phase, we developed of a set of interfaces that emulated the way people use music. The results classified songs in terms of moods and listening environments, and gave a hands-on and fluid experience for exploring the data. More
Small starts can lead to big ideas
Our projects often start with a pretty loose brief. Like, “we have some data, but don’t really know what to do with it.” Or, “we know there’s a better solution out there, but what?”
We love conversations like this. It lets us start exploring possibilities. It may be through research and ideation — often getting inspiration from unexpected places. Or it may be through sketching in code — an almost sculptural process where by working with real content or data, ideas and concepts begin to take form.
What’s exciting about starting small, is that the ideas that emerge can be even more surprising and impactful.