Design Vision

Ford: Smart Mobility

We’re currently working with Ford on a wide range of projects exploring the future of mobility. This includes over 25 experiments and research projects. Read more…

Unified UI for HP

WIth a huge range of products and digital interfaces, HP was delivering an increasingly fragmented customer experience. We worked with HP to develop a company-wide user interface strategy. The result brought rationality and consistency, as well as signature interactions, to all customer touchpoints. More

Open Innovation to transform an organization

BMW Group wanted to harness the talent of all its employees so they could contribute their knowledge on design challenges throughout the company. For this significant project we performed extensive research, developed future vision scenarios, and built an enterprise-scale set of open innovation tools for idea generation and management.

Developing & communicating new possibilities

With vehicles increasingly online and connected, the automotive world is going through a radical transformation. We have worked with BMW on multiple future-looking projects including vehicle interface strategies, interaction and design concepts, customer scenarios, and communication tools.

Embracing disruptive innovations

With the introduction of their Surface table, Microsoft needed designers to understand and embrace a radically new interaction design paradigm. We worked with Microsoft to develop a toolkit that helped designers not just learn the new design language, but inspired them to be more creative.

The need for North Stars

Organizations need strategic visions to guide, inspire, and frame their tactical work. By making these visions tangible we have helped clients target both the short and long term. And by making them flexible, they can evolve over time.

Our work is grounded in business realities and, because of our experience, we’re able to look past current trends and fads to develop long-lasting plans. The results support, enable, and delight both internal and external audiences. More

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