We create strategies, concepts, and designs that empower the user with solutions that are smart, exciting, and beautiful.
We have helped a wide range of clients solve complex problems with innovative interactive solutions.
Because much of our work is confidential, what’s here is just an overview of what we’ve done. Contact us and we’ll tell you more.
Data & healthcare
For a big data analytics healthcare client we developed a set of tools that examined the complex interactions between thousands of genes in numerous contexts. The results discovered new areas of research interest and gave new understandings of what personalized therapies may work best.
Unified UI for HP
WIth a huge range of products and digital interfaces, HP was delivering an increasingly fragmented customer experience. We worked with HP to develop a company-wide user interface strategy. The result brought rationality and consistency, as well as signature interactions, to all customer touchpoints. More
People want more than a presentation of data. They need to understand it and be able to use it. The challenge is recognizing that each person has unique needs.
We develop creative and innovative tools that enable each user to create their own paths through the information. The result is that each person makes their own discoveries and gains personal insights.
A platform that can showcase everyone
The Los Angeles chapter of AIGA, the professional organization for design, needed to better connect with its members. We opened the design process of their website to all members. The resulting platform allowed the community to engage in a variety of new ways and served as a model for the national organization.
A magical compass with which to explore and discover
The startup MoodLogic was creating a new way for people to discover music. They had a big and complex set of data, but no intuitive or understandable way for the casual listener to use it. After a deeply collaborative research phase, we developed of a set of interfaces that emulated the way people use music. The results classified songs in terms of moods and listening environments, and gave a hands-on and fluid experience for exploring the data. More
Open Innovation to transform an organization
BMW Group wanted to harness the talent of all its employees so they could contribute their knowledge on design challenges throughout the company. For this significant project we performed extensive research, developed future vision scenarios, and built an enterprise-scale set of open innovation tools for idea generation and management.
People don’t want to be spoken to. They want to participate and collaborate. And we’ve worked on a wide range of projects that engage people — including museum exhibitions, educational toolkits, and enterprise-scale open innovation and community platforms. They let people have shared experiences — often in unexpected domains — that are radically more valuable than solitary ones.
Developing & communicating new possibilities
With vehicles increasingly online and connected, the automotive world is going through a radical transformation. We have worked with BMW on multiple future-looking projects including vehicle interface strategies, interaction and design concepts, customer scenarios, and communication tools.
Embracing disruptive innovations
With the introduction of their Surface table, Microsoft needed designers to understand and embrace a radically new interaction design paradigm. We worked with Microsoft to develop a toolkit that helped designers not just learn the new design language, but inspired them to be more creative.
With so much available online, the reasons for going to a “place” are changing. People want to participate and contribute before, during, and after their visit. Customers want experiences that personalize and are social — that give multiple perspectives and are tailored to their unique needs. We have worked with a wide range of cultural institutions and retail clients, we understand the content, curatorial, and business requirements, and we know there’s a lot of potential to do things differently.